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Saturday, May 3, 2014

How Much Does Your Image Count?


This is something you might want to ask Nike, eBay, Starbucks, FedEx, Apple, and Microsoft. Trust me, these guys *get* how much it matters. Worldwide, these are images that are recognized and trusted. These companies almost don't need to do any advertising other than flash their logo at you and you've instantly got them on your mind. Have you ever heard of that "Don't think about a zebra" trick? Try mentioning any one of these companies without having their logo flash through your mind's eye. It just doesn't happen.


I believe that it's the same for books. Let's go for that mind's eye image again...
When I say Stephanie Meyer do you see the covers of her books in your head?
What about...
Sue Grafton?
John Grisham?
Mercedes Lackey?
Nora Roberts? 
even Laura Numeroff 
(Don't feel bad if you don't recognize this name unless you've had young kids in the house in the last 15 years ;-)  )

I would love to hear your opinions about authors who have a great, 
cohesive look to their covers! 
Post a comment below!




When readers stand in the brick and mortar book store looking at books written by authors they don't know, they pick up the books that LOOK good. It's the covers that catch their eye and invoke some reaction from them that cause them to pick up a book to investigate further. If they open it and read a little, it's the writing that will make or break it, but rarely will anyone pick up a book whose cover didn't say something to them. I believe that holds true for ebooks as well. 50 well known bloggers can link to your book, but if the cover doesn't look professional, potential readers will assume that the writing isn't either.

 So, what's the next step? 

We can talk about what you have in mind and what the cost will be. I generally charge between $250-350 for a front or ebook cover, depending on the amount of customization involved. There may be a fee for extensive edits or changes later, so make sure to communicate your vision carefully and clearly. Sometimes I have special, flat-rate pricing that will be displayed at the top of this page. Providing your own images, or links to images that you might like, whether we use them or not, can help me understand your vision. And, while I love the image hunt, providing your own will reduce the cost of having me search for images for you. 

find free and low-cost stock photography
dreamstime (low cost images)
shutterstock (low cost images)

Or use a search engine for stock photography or stock images. beware: images found through google images are not generally acceptable for commercial use. 
Please make sure that you own, or have permission to use any images you provide, or are willing to acquire those rights. 


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