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Wednesday, May 7, 2014

We've got new "digs"

It's been a long time coming, but I can finally announce that The Cover Counts has a new "home"!  

Well... not really, since we've always been
But that use to direct here, to blogspot.
Now, if you click it, it will take you to our very own website designed by

go ahead! Click!
Click the link and see what we've done to the place!  Take the tour! 

And don't forget to like us on Facebook and let us know what you think! 

Saturday, May 3, 2014

How Much Does Your Image Count?

This is something you might want to ask Nike, eBay, Starbucks, FedEx, Apple, and Microsoft. Trust me, these guys *get* how much it matters. Worldwide, these are images that are recognized and trusted. These companies almost don't need to do any advertising other than flash their logo at you and you've instantly got them on your mind. Have you ever heard of that "Don't think about a zebra" trick? Try mentioning any one of these companies without having their logo flash through your mind's eye. It just doesn't happen.

I believe that it's the same for books. Let's go for that mind's eye image again...
When I say Stephanie Meyer do you see the covers of her books in your head?
What about...
Sue Grafton?
John Grisham?
Mercedes Lackey?
Nora Roberts? 
even Laura Numeroff 
(Don't feel bad if you don't recognize this name unless you've had young kids in the house in the last 15 years ;-)  )

I would love to hear your opinions about authors who have a great, 
cohesive look to their covers! 
Post a comment below!

When readers stand in the brick and mortar book store looking at books written by authors they don't know, they pick up the books that LOOK good. It's the covers that catch their eye and invoke some reaction from them that cause them to pick up a book to investigate further. If they open it and read a little, it's the writing that will make or break it, but rarely will anyone pick up a book whose cover didn't say something to them. I believe that holds true for ebooks as well. 50 well known bloggers can link to your book, but if the cover doesn't look professional, potential readers will assume that the writing isn't either.

 So, what's the next step? 

We can talk about what you have in mind and what the cost will be. I generally charge between $250-350 for a front or ebook cover, depending on the amount of customization involved. There may be a fee for extensive edits or changes later, so make sure to communicate your vision carefully and clearly. Sometimes I have special, flat-rate pricing that will be displayed at the top of this page. Providing your own images, or links to images that you might like, whether we use them or not, can help me understand your vision. And, while I love the image hunt, providing your own will reduce the cost of having me search for images for you. 

find free and low-cost stock photography
dreamstime (low cost images)
shutterstock (low cost images)

Or use a search engine for stock photography or stock images. beware: images found through google images are not generally acceptable for commercial use. 
Please make sure that you own, or have permission to use any images you provide, or are willing to acquire those rights. 

I accept Paypal

Friday, November 1, 2013


“Who wants to become a writer? And why? 
Because it’s the answer to everything. 
… It’s the streaming reason for living. 
To note, to pin down, to build up, to create, 
to be astonished at nothing, 
to cherish the oddities, 
to let nothing go down the drain, 
to make something, 
to make a great flower out of life, 
even if it’s a cactus.”     

—Enid Bagnold

Friday, April 5, 2013


“Lock up your libraries if you like; but there is no gate, no lock, no bolt that you can set upon the freedom of my mind.” 
― Virginia WoolfA Room of One's Own

Tuesday, January 22, 2013


Information about the services offered by The Cover Counts can be found in the post below. 

Monday, December 31, 2012

Books should be dressed to impress

The number of great indie books out there is astounding – beyond what I think most people truly understand. I’ve been in this business long enough to have learned that the legacy publishers don’t always pick the greats, which leaves more for the discerning public. Every author that I have added to my “lifetime favorites” list in the past 2 years has been an indie author. The general public, they don’t quite get this yet. I think that when indie “packaging” meets a professional standard, that begins to change.
The packaging for a book comes down to just two things. The cover and the blurb. One or the other is the *only* thing you have to grab reader’s attention. They’ve both got to be well crafted and professionally honed or you *will* lose potential readers.
Most people “cover surf.” In book stores, they scan the shelves and only touch the books that have covers that they are attracted to; no touch=no chance for purchase. Similarly, on the internet, they scroll through a ton of books and only click when a cover catches their eye; no click = no chance for purchase. The cover has to catch their eye so the blurb can keep them interested. Lack of attention to either element and an author’s best tool for marketing falls flat on its face.
A book release is like its red carpet debut. What do you want it to be wearing? Would you remember a celebrity walking down the red carpet in an off-the-rack or homemade gown. Those celebrities want to be remembered for what they are wearing and how they are styled in a positive way. They take a long time planning, and spend a fortune on the way they “package” themselves for an event. They understand the marketing opportunity of their attire and they grab it and run with it.
Book covers should be considered in the same light. Possibly given even more consideration, since a book usually gets only one red carpet gown. So pay attention to what you’re dressing your books in. They’ve taken months, years, and sometimes decades to produce. Give them the packaging they deserve. Plan ahead, hire someone who knows what it takes to make a book speak for itself. Without the right cover and the right blurb, a book might walk right by the spectators and go completely unnoticed and unrecognized as the masterpiece it is.

Monday, March 12, 2012

Quote of the month

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” 
― Haruki MurakamiNorwegian Wood